IN our work with various government agencies, one thing we noticed is the challenges faced in marketing a product. Sure, it has been a pleasant experience for us to discover great Filipino products, creations and even research papers in the country. However, this also presents tremendous opportunities in marketing these not just here in the country but even overseas. While most micro, small and medium enterprises have received funding and grants from our government, many of these may not necessarily be known in the mainstream.

Storytelling then becomes a key aspect of marketing. Filipinos love a good story and combining this with an opportunity to help is almost always a no-brainer. This is why the tag line support local always works because it is innate for us Filipinos to help whenever help is needed. But the story or what happens behind-the-scenes has to be said out loud and should reach the target audience as soon as possible as there is only a tiny window of opportunity available to achieve what is needed.

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