TO avoid being entrapped by the pomposities and deceptions of GMA7's and Jessica Soho's presidential interviews, I submit that the central argument about the elections and the campaign should return to fundamentals: the idea that an election campaign is essentially a competition in the marketplace of ideas between rival parties and candidates for the support of voters or customers, who are sovereign in an election.

The sellers in the market are the candidates who meet the constitutional and administrative requirements in running for public office. Political parties are vehicles and partners, which candidates use to run successfully for office.

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