ESTABLISHING a brand name is a function of marketing. Having a good brand name is very important because many things depend on this. Companies build brands to engender recall among consumers and customers. These companies spend and invest in building these brands over time and utilize various platforms to promote.

Many of these brands are valued in billions. A Kantar report on BrandZ Most Valuable Global Brands released last year, Amazon topped the list as the world's most valuable brand at $684 billion (the equivalent gross domestic product of Poland). Seven of the 10 brands released came from the technology sector. Brands on this list have massive reach and, therefore, have a strong recall attached to it.

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