IT is 88 days before the May 9, 2022 elections. While the campaign period officially began on Tuesday for national posts and will start on March 25 for regional and local positions, the atmosphere appears to have heated up early. This is felt and seen in how supporters react to every statement and action made by candidates. Intense exchanges of thoughts, be they educational or hate-filled, can be witnessed on various social media platforms. The word "bias" has become the talk of the town. It labels anyone not in agreement with another person's cause. Used loosely, bias is generally defined as a partiality that prevents objective consideration of an issue or situation.

Bias does not only arise during elections. It is always around because it is innate to every human being. Various behavioral studies have proven that when people are faced with complex decisions, they often rely on basic judgments and preferences by simplifying the situation rather than rationally acting on it. Biases also exist in finance. They have led to suboptimal outcomes and even market anomalies such as crashes and bubbles.

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