Of crowds and echoes

LAST week, there was a lot of buzz created from engagements on social media, and MSM had columns and articles on Meta/Facebook engagements and Google Search trends with the conclusion that these were predictors of voting behavior and worse, of preference.

In the same breath, crowds determined preferences, which again, was erroneous. Both statements were framed to put to question surveys that were coming out one after the other, showing a definitive and conclusive trend in the presidential and vice-presidential race. Consequently, large crowds, increased search, high decibels in SM meant winning the campaign. These were all false. Political management has taught us that the best tool to monitor electoral behavior remained, till this present time, to be surveys.