The 'smart economics' behind gender equality

WE have all been victims of stereotypes. The nursery rhymes we hummed and recited as kids are replete with societal and archetypal labels, including those that pertain to gender. We then grow older, learn more about the world and our transformation is complete — we get so immersed in cultural norms that we find ourselves unable to look past gender standards. Before we even know it, we have become part of a culture that tends to turn a blind eye on gender equality and inclusivity.

Men should be stronger and women are considered more caring and communal. We carry these beliefs with us to work and the stereotypes conjure an image of what comprises a good leader. Men are seen as more agentic, more assertive or dominant in their leadership style. The challenge begins the moment women leaders find it difficult to showcase their capabilities and skills and crush the leadership prototype due to, among other work issues, the lack of comprehensive corporate policies advocating inclusion and gender parity.