OVER the course of this past month, social media feeds have been abuzz with organizations posting about and celebrating International Women's Day (IWD) and Women's Month in their own ways. For the most part, these celebrations were par for the course across all the different platforms. There is an infographic on gender statistics here, a video of women leaders there. Everyone was captivated by the idea of #BreakingTheBias and the seemingly near future of gender parity.

The spell, however, is broken once you cross over to Twitter. The same posts and platitudes exist there, but so does the @PayGapApp bot whose sole purpose is to scavenge through posts on corporate "sheroes" and reveal just how wide the pay gap is in those companies. Suffice to say, with a few companies revealed to have a staggering double-digit gap, some of those #IWD2022 posts did not exist on Twitter for long after the bot called them out.

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