Investing in mobile tech to meet growing consumer demands

THE e-Conomy SEA 2021 report by Google, Temasek Holdings and Bain & Company shows that 8 in 10 internet users in Southeast Asia are digital consumers, prompting companies in the region to change the way they offer goods and services and engage with customers. Spurred by rapid digital transformation, businesses are increasingly investing in mobile application development to create unmatched consumer experiences.

In an exchange of emails, Stuart Fisher, regional vice president for Asia Pacific and Japan for Couchbase, shared with The Manila Times his insights on why developing mobile strategies is crucial to meet consumer demands.