BRANDS and retailers need to strengthen local ties through both and offline presences as shoppers this year will be largely focused on frictionless commerce and a further pursuit of tech-enabled lifestyles.
"A sense of optimism is surfacing and people are aligning purchases with their values seeking to deepen their connection with local culture," Athena Chen, senior strategist of Asia-Pacific (APAC) of trend forecasting company WGSN, said in a virtual trend talk.
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