On supporting local — buy stories, not things

While companies spend millions to fabricate brand stories for their products in the hopes of getting consumers to buy more, young Filipino farmers are innovating to create products inspired by their personal stories. These are stories of farming, entrepreneurship, sustainability and social responsibility.

There are the big global brands that fill up the shelves of grocery stores, screens of our TVs and ad spaces on our browsers. And then there are the locally-grown, locally-sourced produce and products we've probably never heard of.