"We realized that some of our customers are not capable of visiting our physical store," said Mario Tan Jr., PicaBean Coffee House Operations head, adding that their main reach used to be limited to walk-in customers.
With the opportunity to bring their presence online looking promising, they took the leap with Grab, from which they were immediately able to see how their brand became more accessible to a new and bigger audience simply through the app.
"Grab is our best, first partner," Mary Grace Cafe Marketing Director Chiara Dimacali-Hugo said. "By onboarding with them, our customers are able to get a hold of their Mary Grace fix without stepping out of the house."
Apart from the greater reach of customers that they've since enjoyed, they have also taken advantage of the broad suite of tools, programs and initiatives that merchant-partners can maximize only with Grab.
Tan said it is the importance of data gathering that led him to try the Grab Merchant Portal, a service of Grab enabling merchants to view data and analytics about their current performance.
But apart from simply gaining more customers, 24 Chicken Marketing Manager Jefferson Uy shared about the marketing and financial savings they've gained from maximizing Grab's Merchant Solutions (GMS).
"With GMS, we're able to get a bigger audience to avail of our promos, and share the cost of this with Grab at the same time resulting in saved marketing costs. Additionally, the pop-up push button ads also get a lot of attention from customers," said Uy.
Through these programs, Dimacali-Hugo, Tan and Uy have been able to not only maximize their presence online, but achieve the goals that started their businesses in the first place.
To know more about the services and features extended by Grab, check out https://www.grab.com/ph/merchant/food/.