HKTB announces revival plan to showcase Hong Kong anew

THE Hong Kong Tourism Board (HKTB) recently held its annual Tourism Update event and announced a revival plan that highlights Hong Kong's vibrant developments and new experiences, aiming to generate a positive ambience and make the city top-of-mind destination for worldwide travelers when travel resumes.

With the theme "Together Towards New Horizons," Tourism Update 2022 attracted 3,200 trade representatives from travel agencies, attractions, hotels, airlines, retailers, restaurants, and meeting and exhibition organizers from Hong Kong, Mainland China, and overseas markets. The HKTB shared insights into the latest tourism trends and its work plan for the coming year.