THE recent national elections were an emotional activity for many Filipinos. It saw the highest voter turnout in recent history and also left many people divided and relationships strained. Social media is littered with opinions from anyone and everyone. Much has been written on what worked, what did not, and the lessons learned along the way.

There are certainly a lot of learnings that can be picked up from the campaign season that preceded the elections, so much so that some scenarios can make for good, albeit cautionary, business cases in graduate school.

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