New revolutionary TV and digital channel Pie, short for Pinoy Interactive Entertainment, has officially launched to give the traditional viewing experience a digital upgrade starting today, May 23.

Operated by Beam TV, in partnership with Globe's 917Ventures, Kroma Entertainment and ABS-CBN Corporation, the country's first multiscreen, real-time interactive TV channel promises to give 21 hours of fun game shows, talent and variety programs, series, and talk shows every day for the young and young-at-heart alike.

"Here at Pie we are excited to introduce to you a new kind of viewing experience that combines the strengths of content and technology. We made our programs interactive so viewers can participate through TV and mobile devices because we believe that they are integral slices of the Pie," said Cory Vidanes, ABS-CBN chief operating officer of broadcast, during the digital media conference.

Kroma Entertainment Chief Executive Officer Ian Monsod added, "Filipinos long for collective fun, and PIE hopes to fill that gap. On Pie, those who watch become not just viewers but a well-engaged community that plays an active role in storytelling, game shows, and talk shows. Whether on their TV sets, laptops, desktops, or mobile devices, Pie is accessible to Filipinos who want to try a new way to consume — and play with — the shows they love."

'Pie jocks'Led by Pie's exuberant jocks, viewers ca be among winners of cash prizes from a total pot of P10 million by tuning in to Beam on TV or via the Pie website.

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Get ready to win the day as everyone's favorite neighbor, "Mayora" Frances Cabatuando of Home Buddies Facebook community, brings relevant information, inspiring stories, and positive energy every 7 a.m. at Piesilog.

With her are resident "Kikay" Sela Guia, "Kwelang Kuya ng Lahat" Tristan Ramirez, "Bibong Artist" Raco Ruiz, "Good Boy Charmer" Jae Miranda, and "VJ na Laging May Say" Eryka Lucas. Come noon, Barangay Pie will be everyone's jolly lunch buddy.

Join the antics of "Ang Tito Mong Mayor" Mayor TV, "Ang Muse ng Barangay" Abby Trinidad, "Barangay Talak-Tokerist" Ruth Paga, "Sawsawera ng Barangay" Sunshine Teodoro, "Barangay Queen Sirena" Inah Evans, "Barangay Sexy-Tary" Patsy Reyes, and "Sizt-mosa ng Barangay" Coco Cordero.

This mix of personalities found in an ordinary Filipino community offers off-center news in amusing and witty ways — the perfect break from tiresome work and school stuff.The excitement continues at 4 p.m. daily. Piegalingan, a different kind of talent variety show, runs on air to celebrate the uniqueness of contestants not usually highlighted on TV. Piegalingan hosts "G sa Lahat ng Gimik" and "Try-It" actor-streamer Ralph Malibunas, "Reynang All-Out ang Support" beauty queen-actress Sam Bernardo, and "Bidabro" and "Promotor ng Trip" actor-host Eris Aragoza will be around to cheer on the achievements of contestants, may they be big or small.

Aside from non-stop fun and entertainment, Pie's winning block Pienalo offers an interactive experience wherever may be in the Philippines, with numerous prizes at stake.

Viewers can enjoy this interactive experience via mobile phone with "Goal-Oriented Achiever" Eian Rances, "Ang Raketerang Breadwinner ng Visayas" Nicki Morena, "Happy-Go-Lucky Bunso ng TroPIE" Kevin Montillano, and well-loved chef, Ninong Ry.

These Pienalo jocks understand how difficult certain choices can be and the realities of those from various backgrounds.

Classic game show "Pera o Bayong" levels up on Pie with a new interactive format, with prizes given away every hour to viewers at home.

On "Palong Follow," Pie viewers will work together to find the Philippines' next big digital content creator.For those that have inner "Marites" in them, then Pie Night Long is a perfect evening partner.

The program features buzz-worthy, modern Pinoy stories where they can share views and feelings and be involved in the storytelling process.

On "Uzi," the country's first interactive teleserye, viewers have a say on what happens next and write the story together. Hosted by "Fun-Loving and Woke Gen Z" Aaron Maniego, "The Hopeless Romantic Love Guru" Karen Bordador, and "The Sweet and Conservative Musician" Renee Dominique, PIE Night Long is a place where you can comfortably share your deepest fears and insecurities or your life's greatest highs.

To celebrate the launch, Pie is giving away P10 million in cash prizes to viewers for three months, starting from its launch date. So be engaged with the shows, join games and stand a chance to win.

The channel also launched its official song and station ID on May 22, featuring artists KD Estrada, Alexa Ilacad, P-POP Girl Group BINI, Renee Dominique and John Roa.

Pie starts airing today from 5 a.m. to 2 a.m. daily, accessible to 11 million digital TV households in Metro Manila, Cebu, Davao, Iloilo, Zamboanga, Naga, Baguio, and nearby provinces through partner station Beam. Find the PIE channel by scanning digibox, watch via its website pie.com.ph, YouTube (http://youtube.com/iampieofficial) or via Sky Cable Channel 21.

It can also be watched via Pie live on GCash GLife beginning May 28.