Reviving PH tourism with tech-driven personalized travel experiences

HOSPITALITY and travel were among the hardest hit industries during the pandemic. Despite cause for optimism about the resurgence of tourism in the Asia-Pacific region, industry experts remain cautious about how soon the sector would recover to pre-pandemic levels. For the Philippines, the full reopening of its borders this month to all fully vaccinated global leisure travelers would accelerate earlier projections of fast recovery of a stumbling sector of the national economy.

To reap the benefits, Philippine tourism players must focus on harnessing technology to regain consumer trust and loyalty amid greater demands for frictionless customer journeys. Ravi Saraogi, co-founder and president of Uniphore APAC discussed with The Manila Times how artificial intelligence (AI) and automation could lend a helping hand in reviving tourism.