IN the last two years, we have witnessed the accelerated migration of organizations and consumers to digital platforms and services. This resulted in the growth of digital transactions in shopping, payments, logistics and others.

The recent easing of restrictions, however, has propelled consumer yearning for physical buying experiences. E-commerce firm Shopify observed last year that consumers were "hungry for in-person shopping experiences" after the pandemic. Also, consumers and buyers are looking for seamless experiences across physical and online channels.

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