Metro, Capillary Technologies team-up to helm multi-country B2B Loyalty In 24 countries across Europe

METRO, a leading international wholesale company, and Capillary Technologies, a B2B SaaS platform for customer loyalty and engagement, announced a long-term partnership to create a multi-country B2B loyalty program reaching Metro's 17 million customers worldwide. This landmark deal with Metro also marks Capillary's debut in the European market.

With a high number of recurring customers, large shopping baskets, and elevated productivity, wholesale businesses are typically powered by a robust, loyal customer base. By using Capillary's Loyalty+, Metro will build closer and more trusted relationships with its vast network of international hotels, restaurants, catering businesses, and distributing grocery stores. With the increasing demand for rewarding and more memorable customer experiences, Capillary's advanced, secure, and scalable loyalty platform will help Metro streamline a unified loyalty platform across 24 countries.