Havaianas ramps up e-commerce sales

TERRY S.A Inc., the local distributor of the Havaianas brand, succeeded in ramping up its distribution after partnering with cloud logistics partner Locad to handle e-commerce logistics.

According to Terry e-commerce lead Christine Brunermer, when lockdowns threw online shopping into sharp focus, e-commerce did not only become an essential channel, but it also became the most important one. Havaianas was one of the few forward-thinking retail leaders that were already e-commerce-enabled even before the market shift. However, despite going into online retailing in full force and discovering new ways to serve loyal customers, it took them approximately 15 to 30 days to deliver an order.