Shoppers are no longer just buying products for functional uses — they are now creating meaningful connections and memorable experiences with their purchases.
Shoppers are no longer just buying products for functional uses — they are now creating meaningful connections and memorable experiences with their purchases.

Lazada recently announced its new brand proposition, "Add to Cart. Add to Life." alongside the launch of LazLive+, a curated interactive live content series that brings together recognizable, authentic and trusted experts to share fresh tips and skills with shoppers.

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