Lazada relaunches LazLive with a plus

Giant southeast Asian eCommerce platform, Lazada announced its invitation to the Philippine market to join the relaunch of its entertainment platform LazLive as LazLive+. According to a statement sent to The Manila Times Lifestyle, the new concept features a more curated interactive live content series that brings together recognizable, authentic and trusted experts to share fresh tips and skills with shoppers.

With the increase in adoption of eCommerce across Southeast Asia since the onset of the pandemic, online shopping has since integrated itself into consumers' everyday lives. Shoppers now head to eCommerce platforms for exciting and entertaining content and seek the latest fashion and beauty trending assortment.