PRIME Media Holdings Inc. (PMHI) is in the process of implementing the memorandum of agreement with Philippine Collective Media Corp. (PCMC) to formalize its media and broadcasting venture, following the signed memorandum of understanding last 2021.
PCMC was established in 2008 in Tacloban and currently airs under the FMR (Favorite Music Radio) brand. As a result of its franchise expansion for nationwide broadcasting in 2020, it currently airs via Cignal Channel 317 with radio stations in Tacloban (Ormoc, Borongan, Calbayog, Catbalogan) Baguio, Cagayan, Occidental Mindoro, Catanduanes, Bacolod, Camiguin, Dipolog, Zamboanga Sibugay, Butuan, Davao del Norte, Iligan, Nabua Camarines Sur, Tumauini Isabela and Nabunturan Davao de Oro.
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