THE Greenhouse at Village Square Alabang, the first plant sanctuary mall in the Philippines developed by Megaworld Lifestyle Malls, has been recognized for innovation, winning the Brand Transformation of the Year-Philippines award in the recently concluded 17th Retail Asia Awards.

Realizing the growing demand for plants and gardening supplies, and the need to cater to the burgeoning gardening community, Megaworld launched and rebranded one of its community malls, The Village Square Alabang into a Greenhouse at Village Square Alabang.

Now the first plant sanctuary mall in the Philippines brings together popular plant sellers and gardening suppliers all under one roof — a safe and convenient space for plant-lovers and gardening enthusiasts for their planting needs and expertise.

Megaworld saw Greenhouse at Village Square Alabang as a pivotal project as the country is blessed with an abundance of plant species and varieties in a tropical country.

Hopping from one shop to another required a lot of legwork from the seller, while logistics and parcel handling became common issues for plant sellers. As most plant sellers are located in the suburbs and provinces, it was difficult for plant shoppers in the city to get hold of or buy plants, especially with the travel restrictions implemented by local authorities.

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Despite the changing restrictions and community quarantine, Greenhouse at Village Square Alabang was able to bring together the gardening community – from experts, enthusiasts, newbies, and plant and gardening merchants.

Retail Asia Awards is a prestigious annual event that gathers the region's best retailers and recognizes the most outstanding retail initiatives.

Greenhouse at Village Square Alabang was also given a Silver Stevie at the Asia Pacific

Stevie Awards 2022 for Innovation in Brand Renovation, being the first mall of its kind in the Philippines.

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