TOYOTA Motor Philippines (TMP) finally took the covers off the much-awaited all-new Toyota Lite Ace, a reinvention of a classic Toyota vehicle.

The beloved Lite Ace, said the company, will be positioned as a "reliable and capable light commercial vehicle (LCV) for Filipino business owners in various industries." It comes in both pickup and panel van body type, prioritizing loading capacity and efficiency as a people and goods mover.

The all-new Lite Ace was officially unveiled to the public on July 15 at the Farmers Plaza activity area at the Araneta City in Cubao, Quezon City.

The panel van type is priced P655,000 while the pickup form costs 13-percent less at P570,000. Both types get a 1.5-liter 4-cylinder, in-line, 16-valve DOHC, with dual VVT-i engine, mated with a 5-speed manual transmission. Front brakes are ventilated discs while the rear stoppers are drum type. The vans are shod in 165R14 tires.

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"The launch of the All-New Lite Ace will bring us even closer to fully realizing our goal of mobility for all. With TMP's entry into this new vehicle category, we aim to empower and enable more Filipino business owners, whether they are just starting or looking to expand. Our goal is to help them progress and maximize income through a Toyota vehicle that is simple to acquire, dependable to use, and easy to maintain," Sherwin Chualim, TMP first vice president for vehicle sales operations, said in a statement.

TMP affiliate Toyota Financial Services has prepared a Lite Ace financing package that gives customers the option to purchase the van on a weekly payment scheme. Other unique value chain offers are available, all to aid owners to make the most of their businesses through excellent assistance and servicing from Toyota's 72 dealerships nationwide, TMP said.

Toyota expects the Lite Ace will be popular to business owners both in the city centers and the countryside, particularly now with the growing need for transporting products and materials.