FOR CPA (certified public accountant) practitioners and firms, getting new and quality clients is a challenge that applies not only to the early stage of the practice but also moving forward. We started as a nobody in the industry but somehow grew our practice to what it is now. Accordingly, let me share my personal thoughts, if not experience, on ways to get clients in keeping with professional standards. This may not be all-inclusive but I hope you get something out of it:

Set up a decent website. As humans, we only have a few hours a day to work while a website works 24/7 year-round, showcasing your credentials, relevant achievements, services and all other things about your practice. With more advanced functionalities, you can add a chat box or messaging module. You can maintain a blog or vlog as well for useful resources and anything about your practice that could be of interest.

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