The SB19 effect

Josh, Pablo, Stell, Ken, and Justin — collectively known as SB19 — can set social media on fire with just about anything. Be it an announcement for a new single, a performance on stage, a new endorsement or even just the most random tweet from one of the members, their mammoth fandom called A'Tin, will surely throw their support and in turn, make their latest endeavor trend online.

That's just the start. For the very same fervor fans throw online always translates to IRL, or in real life. Tickets to their recent concerts, albeit virtual, were sold out. In fact, "Back in the Zone," which was streamed via ktx.ph became one of the top-selling concerts on the platform.