"SHOPPERTAINMENT" could unlock about $1 trillion in market value for brands in Asia-Pacific (APAC) by 2025, according to the latest study published by TikTok and Boston Consulting Group (BCG).
Titled "Shoppertainment: APAC's Trillion-Dollar Opportunity," the report surveyed markets across APAC, including Indonesia, Thailand, Vietnam, Australia, South Korea and Japan, and found that the immense choices afforded by technology have shaped consumers' appetite for discovery, authenticity and community-driven recommendations, giving rise to next era of online commerce called "shoppertainment."
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