Manny Villar's Advanced Media Broadcasting System (AMBS) will launch its new channel AllTV Channel 2 on September 22.
The announcement was made on the new channel's Facebook page on Sunday with the slogan Saya All (Everyone's Happy).
AllTV's analog platform will air on Channel 2, taking over ABS-CBN's former frequency. It will also be on channel 16 on the digital platform.
The new channel's Facebook page features TV host Willie Revillame.
Actress Toni Gonzaga was the second celebrity to sign with the network, alongside her husband, director Paul Soriano.
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AllTV made its test broadcasts on Sunday.