September 13 is a historic day for Philippine television as ALLTV, the premiere TV station of the Advanced Media Broadcasting System (AMBS), officially went on air by noon, with hosts Willie Revillame and Toni Gonzaga leading the celebration.

The opening was filled with song and dance numbers featuring Ella Cruz, DJ Loonyo, Donnalyn Bartolome and "Moon" hitmaker Nik Makino.

Willie Revillame and Toni Gonzaga show their seniority in the new network as hosts of the first airing day.
Willie Revillame and Toni Gonzaga show their seniority in the new network as hosts of the first airing day.

Anthony Taberna, here with Revillame, is the first news personality to officially join ALLTV.
Anthony Taberna, here with Revillame, is the first news personality to officially join ALLTV.

Shooting live above Wil Tower's helipad in Quezon City, Revillame enthused, "Simula na po ng oras ng ligaya, oras ng saya, pagbibigay ng kasiyahan at pag-asa sa bawat Pilipino. Ito po ang network ng bawat Pilipino. Ito po ay talaga namang pinag-isipan namin ng mabuti, pinag-aralan namin kung ano ang dapat gawin. Ang bida dito ay kayo — Luzon, Visayas, Mindanao — lalo na ang mga kababayan natin saan mang sulok ng mundo."

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Gonzaga then said, "Pare-pareho tayong mga Pilipino na nagmamahalan, nagkakaisa, nagtutulungan para makapagbigay ng serbisyo sa taong bayan. Hindi lang serbisyo na pamimigay ng pera, ng kasiyahan, kabuhayan showcase, pamimigay ng inspirasyon, pag-asa, at masayang bukas para sa lahat ng nanonood ngayong tanghali."

The two reminisced how they started working together as the original hosts of ABS-CBN's "Pinoy Big Brother" in 2005, along with Mariel Rodriguez. Right after, the network also launched its official Station ID featuring a lively theme song inspired by their slogan, "Saya ALL."

All ladies for ALLTV — Ella Cruz, Mariel Rodriguez, Julia Barretto, Ciara Sotto and Ruffa Gutierrez.
All ladies for ALLTV — Ella Cruz, Mariel Rodriguez, Julia Barretto, Ciara Sotto and Ruffa Gutierrez.

Other celebrities who graced the soft network's soft launch included Rodriguez, Ciara Sotto, Ruffa Gutierrez and Julia Barretto, who also promoted her new movie, "Expensive Candy."

As Revillame promised, cash and other valuable prizes were given away to lucky constant.

Anthony Taberna also joined the momentous event. Speaking with Revillame, Taberna said, "Napakasarap na maging parte ng pamilyang ito dahil ramdam na ramdam mo na niyayakap ka. Kung ganun naman ang pagyakap sa iyo, nakakahiya naman na hindi mo pagbutihin ang pagtatrabaho. Kung ano yung kanilang objective para magsimula ng ganitong klase na venture, pipilitin natin makapagambag doon."

"Ang dami namang magagaling, ang daming mas sikat at ang daming karapatdapat, eh para pagtapunan niyo ako ng pansin — kaliit-liit lang naman ako na parte ng industriya, ina-appreciate ko iyon kaya agad-agad, alam ko hindi magniningas kugon ito."

At around 2:30 p.m., ALLTV was also graced by Randy Santiago, Janine Teñoso, Kim Molina, Katrina Velarde, Jay Durias and the South Border, Jinky Vidal, This Band, Luke Mejares and Kris Lawrence.

Gonzaga's much-awaited interview with President Ferdinand "Bongbong" Marcos Jr. began at 4:30 p.m. where they toured the Malacañang Palace.

Among the lineup of shows that were announced beginning Wednesday, September 14 are Barretto's 2018 drama series "Ngayon at Kailanman" with Joshua Garcia that will air at 3:30 p.m.; Julia Montes' 2015 afternoon drama "Doble Kara" at 4:15 p.m. to 5 p.m.; Gonzaga's "Toni Talks" at 5 p.m.; CNN Philippines' Filipino newscast with Pia Hontiveros at 6 p.m.; and Revillame's game show, "Wowowin," from 7 p.m. to 8:30 p.m.