Less talk, less mistake (2022 edition)

FILIPINOS are known to dissect every statement made by famous individuals, be they from government, entertainment or business, among others. We love to discuss these things over lunch, at family gatherings or whenever there is an opportunity to congregate and gather over food.

This is why public relations (PR) thrives in the country. A PR team is an insurance plan, so to speak, that can handle a crisis or make a better brand of you in case there is a need to do so. After all, detractors are only waiting for that slip of the tongue or that one statement that can be spun around against you — this usually happens, say, when campaigning starts for elections or there is a changing of the guard in business organizations. We may not know it but people are just waiting at the sidelines for mistakes to be made and for these to be celebrated all over the media, whether traditional or social.