ON Sept. 7 to 9, 2022, Union Bank of the Philippines (UnionBank) launched "The Future of Banking is with U," the 2022 UnionBank Innovation Festival at the UnionBank Innovation Campus in San Pedro, Laguna.

The event was hosted in celebration of numerous digital solutions, trends, and innovations in technology and their applications to the lives of Filipinos.

Among the participants at the prestigious event was UnionBank's thrift bank subsidiary, City Savings Bank (CitySavings), one of the largest thrift banks in the country, with the goal of providing comprehensive yet simple banking solutions for the Filipino mass market.

"Since the bank was founded more than five decades ago, the focus is really on the mass market which differentiates us from the other featured groups here [at the UnionBank Innovation Festival]. Our goal is to become the leading digital mass market bank in the Philippines and further promote financial inclusion," CitySavings AVP -Reputation and Brand Management Head Paula Ruelan said.

By partnering with Elaia Green Vehicles Corp. (Elaia), CitySavings launched its e-trike program, which was proudly featured at the UnionBank Innovation Festival. Through the program, interested clients can apply for a motorcycle loan with CitySavings and receive their own e-trike unit supplied by Elaia.

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The e-trike program has seen growing success in partnership with the City of San Pedro, Laguna, where both organizations would extend this program to the Tricycle Operators and Drivers' Association within the locality.

As for its future plans, CitySavings is hoping to expand its e-trike program even further.

Visit www.citysavings.com.ph for more information.