Ginebra San Miguel Inc. (GSMI) introduces Filipino-British actress and Queen of the Dance Floor Yassi Pressman as its 2023 Calendar Girl.
Pressman was surprised and honored when she got a call that she was chosen to be the newest member of the GSMI family.
"Being a part of such a great legacy is something that is going to be a milestone in my life," said Pressman.
"It's really something special to be part of a company that serves world-class quality products, and it means a lot to me that they chose me to be a part of the brand," she continued.
It was the first time again, after two years, that the announcement of the new Calendar Girl was held face-to-face.
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"We are excited to finally hold our Ginebra San Miguel 2023 Calendar Girl launch live again. For us, this launch also signals the atmosphere for next year. The pandemic has affected many Filipinos, but now is the time to recover—armed with Bagong Tapang, to dream and hope again, and to spread that positivity to others," said Marketing Manager Ron Molina.
With the theme "Queen of the Barangay," the calendar features Yassi as a modern Filipina that is able to adjust to the new normal with positivity and productivity through her "matapang," "ganado," and "never-say-die" attitude.
Subhead: Pressman as 'Queen of the Barangay'
Pressman prepared herself physically and mentally to be the best representation of what an ideal Ginebra calendar girl should be. She admits that prior to her selection, she was always trying to keep herself fit.
"Of course, there were times that I also had to give in to my cravings, but at the end of the day, I knew my priority was to be stronger, healthier, and happier," she shared.
Preparing for the calendar shoot, Pressman pushed herself to do weight training, boxing, and having a healthy diet.
"My fitness journey helped me become a better version of myself," she continued.
As for her mental preparation, she just kept in mind Ginebra's taglines like "Ganado sa Buhay," and "Never-Say-Die."
With Pressman's positivity and optimism in life, her personality shined through the six layouts of the Ginebra San Miguel 2023 calendar. The photo shoot was also done on location after two years, reflecting the relaxed and open atmosphere people anticipate in the coming year.
As "Queen of the Barangay," Pressman and her friends know how to have a good time—with good music and drinks, as seen on her social media posts.
"We love theme parties; the last one we did was about sunflowers. We also did disco and Coachella."
The new brand ambassador also shared that her favorite gin drink is the GSM Blue Mojito because of its light taste and her friends can easily enjoy the drink by just simply putting ice or adding any fruits like pineapple for a fruity flavor.
As GSM's newest brand ambassador, Pressman hopes to spread positivity and continue to inspire and empower women and the youth — sharing the "ganado" spirit with her 28 million followers on social media.