Understanding Generation Alpha

GENERATION Alpha (or Gen Alpha) is the first generation born fully in the 21st century and in a sense it has imbibed the start of something new. Those born from 2010 onwards (until those who born by 2025) are part of this generation and considered to be growing up in a fully digital world.

My niece, nephews and now my twins are all Gen Alpha, and as a parent and entrepreneur it is worth checking out what lies ahead as far as the impact this generation will have on business and how its innate characteristics will drive what will be available in the market. Worth noting, too, is that the oldest Gen Alpha will be teenagers by next year, just a couple of years short of when they can start buying on their own.