Taking full advantage of social media

THE world is at our fingertips. Through Facebook, Instagram, Twitter, TikTok, YouTube and more, it is easy to connect with people across cities as well as borders. The use of social media is rapidly growing all over the world.

An analysis by Kepios, an advisory firm that enables organizations to understand how to use digital technologies to improve success, showed that there were 92.05 million social media users in the Philippines as of January 2022. The number was equivalent to 82.4 percent of the population (111.8 million). Social media users in the country, meanwhile, increased by 3.1 million (+3.4 percent) between 2021 and 2022.