THE Christmas season may have begun in September in the Philippines but the real holiday rush for gift shopping is more often than not felt in the two or three weeks leading up to December 25. This is the perfect opportunity for small and medium enterprises (SMEs) to increase their profits, not just for those in the retail and tourism sector, but for all other industries for which December is the busiest time of the year.

Some SMEs may find that they do not have enough people, inventory, tools or resources to fulfill bulk orders or serve a larger volume of clients efficiently and smoothly. Others may not be seeing the expected bump in sales due to larger competitors or crucial gaps in operations. Either way, the free tools listed below can improve your brand awareness, expand your market presence, increase the efficiency of your internal processes or even augment your working capital.

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