Google's efforts to help drive sustainability in Asia-Pacific

SUSTAINABILITY-RELATED topics are now being searched at all-time highs with people looking for ways to learn and act on climate change through top-searched queries like "how to be more sustainable" and "how to recycle." With such queries, there is a growing need for companies to respond to the demands of stakeholders, including customers, investors, the public, society and the environment, regarding their sustainability efforts.

Google searches on sustainability-related topics show people want to be part of the solution. The future looks uncertain, particularly for our children and the future generations. Experts recognize them as the vulnerable group to the impacts of climate change. To maximize the role of technology in promoting sustainability, Google supports the drive for action in three key areas: addressing its own impact, making sustainable choices easier for everyone, and supporting others to reach their goals.