Read this in The Manila Times digital edition.
DRIVING innovation through data is essential to businesses. According to an ADB report, this is instrumental to delivering personalized responses and breaking through to customers, employees and partners. However, amid ever-increasing datasets, processes are at risk of complexities without effective integration.The truth is, while making sense of information could be tricky, there already exist solutions that make these advantages attainable for Southeast Asian organizations to navigate digital transformation successfully.The exponential growth of datasets has resulted in data and data sources that are squirreled away in increasing numbers, as local organizations implement more and more applications not designed for enterprise-wide use. Organizations are also increasingly constricted by data governance and privacy requirements, which fall in the remit of IT pros and not the everyday users who desperately need quick access to it.All these challenges could be quite daunting for enterprises, complicated further by the need to meet evolving customer expectations. Today, customers expect 24-7 uptime, all-encompassing security, business consistency, and truthful information which raises the pressure on businesses to heed this call. But organizations have yet to fully capitalize on the value of data for more informed decision-making, operational efficiencies, and personalized systems of engagement with customers, partners and employees, too.
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