SKECHERS, the Comfort Technology Company and a global leader in lifestyle and performance footwear, has announced top K-pop idol Cha Eun-woo as its regional brand ambassador. This partnership covered seven key Asia-Pacific markets for Skechers, namely Singapore, Hong Kong, Macau, Malaysia, the Philippines, Thailand and Vietnam."I am honoured and delighted to be named the new Skechers regional brand ambassador. Shoes are an important part of my life not only as a fashion statement, but also because I enjoy dancing and working out. Skechers' innovative and versatile designs are comfortable and reflect my true style. I can't wait to share my favorite Skechers looks with everyone, and I hope you enjoy them as much as I do," Cha Eun-woo said."Skechers believes in investing in our business to reach new consumers, maximize our business and further establish the brand as a leader in comfort technology footwear. Having the well-known and much liked Cha Eun-Woo as our brand ambassador across many of our key Asian markets is a testament to our belief in ongoing growth opportunities in this region," said David Weinberg, chief operating officer of Skechers.