SUSTAINABILITY could boost profitability while protecting the environment. A recent report by SAP and Oxford Economics revealed that 66 percent of businesses in Asia do not think it is difficult to be sustainable and profitable at the same time even as only 8 percent say they receive significant value from their sustainability strategies today.

This reality may have happened due to the disconnect between sustainability plans and actions for many organizations. While 60 percent of businesses have a communicated sustainability plan, with Japan leading at 68 percent while Indonesia scores lowest at 46 percent, only 20 percent have incentivized leaders based on their success. In addition, less than half (44 percent) say their employees are active participants in their sustainability efforts.

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