Mobile users want better security over new features

THE consumer is mobile. In 2022, consumers made the big shift to choosing and using mobile apps first to interact, participate and transact with global brands. To hear global consumers tell it, protecting them from security, fraud and malware threats in mobile apps might rank higher than new features.

In the fall of 2022, an Appdome survey of 25,000 consumers across 12 countries including the Philippines found that more than 93 percent of global consumers would promote a brand if the brand's mobile app protects their data and use from threats.