A memorandum of agreement for a consumer care advocacy initiative was signed on Wednesday in a bid to make consumers more aware of their rights and responsibilities.

The DTI-Consumer Protection Group (CPG) said the March 15 signing "builds on the growing global awareness that consumption shifts will be the key to meeting climate goals."

It came after the celebration of World Consumer Rights Day.

DTI-CPG Undersecretary Atty. Ruth Castelo said that "through this forum, the DTI hopes to educate consumers on the importance of transitioning to clean energy, and to encourage the government and businesses to continue to look for ways to use renewable energy."

The DTI also sad that "[this] project aims to reach more consumers through collaboration with organizations providing land, air and water transportation to the general public."

Get the latest news
delivered to your inbox
Sign up for The Manila Times’ daily newsletters
By signing up with an email address, I acknowledge that I have read and agree to the Terms of Service and Privacy Policy.

For his part, Consumer Policy and Advocacy Bureau Director Atty. M. Marcus Valdez 2nd said "this project will allow us to utilize the available platforms of these organizations to exhibit consumer education and information materials, and increase the visibility of government's consumer protection programs and initiatives."

The government agency partners are the Light Rail Transit Authority, Land Transportation Office, Manila International Airport Authority, Metropolitan Manila Development Authority and the Metro Rail Transit.

The Ad Standard Council, Light Rail Manila Corp. and the Out-of-Home Advertising Association of the Philippines signed up as private partners.

"We are hoping that with these new partnerships in place, we will be able to really empower all the consumers," DTI-CPG Assistant Secretary Ann Claire Cabochan said.

She added, "As consumers, if we get our act together, we can forge a better future for everyone."