FIFTEEN years into the skincare industry, Beautéderm President and CEO Rhea Anicoche-Tan speaks passionately about causes dear to her heart: "It isn't just about what you accomplish in life. It's about the number of hearts and lives you touch."

In, the brand's power woman partnered with new local endorsers from La Union to push her advocacies for single mothers, senior citizens and underprivileged children.

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