SAN FRANCISCO: Elon Musk has chosen top ad executive Linda Yaccarino to take the day-to-day reins of Twitter as he fights to reverse the tide at the struggling platform he bought for $44 billion last year.

Yaccarino is a highly respected advertising executive who stepped down from NBCUniversal "effective immediately" on Friday as rumors swirled that she would replace the mercurial tycoon as Twitter CEO.

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