John Caparros on the impact of storytelling in today's digital age

From the moment John Caparros was assigned to my work team in 2016, I knew we would hit it off. Despite being a junior member on the team, John spent over 40 hours a week working, perfecting his craft, and growing his network — a feat that is extremely important in the world of Public Relations.

Barely a year out of college when we started working together, John showed up everyday with a strong desire to learn and perfect his mistakes. Eight years later, John is now the Media Relations Lead at regional PR agency, PRecious Communications. His new role allows him to tell the stories of brands across six markets in Southeast Asia, extending his reach beyond the Philippines.