SALES of aquatic products from Northwest China's Xinjiang Uyghur Autonomous Region have jumped in recent days after going viral on Chinese social media platforms, sparking discussion and buying interest among Chinese netizens, as Xinjiang is typically famous for its deserts and Gobi Desert products, along with fruit and skewers.

Sales of salmon from Xinjiang Tianyun Organic Agriculture Co. based in Karasu township, Nilka County in Ili Kazakh Autonomous Prefecture have witnessed a continuous surge as consumers come directly for Xinjiang-produced aquatic products, Yao Dingxiang, deputy general manager of Tianyun, told the Global Times on Monday.

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