IN my ongoing workshop series for women entrepreneurs, a popular topic is the creation of a digital strategy plan. A Digital Strategy Framework serves as a roadmap, guiding businesses in maximizing digital technologies to achieve their goals and objectives. It can be updated as needed by the team working on its implementation.
A lot of entrepreneurs implement digital marketing initiatives because it is expected. However, having a clear objective and outcome expectations can help clarify what approaches should be prioritized rather than grabbing anything trendy.

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