MOST people are familiar with the term "greenwashing," which is the making of misleading claims by businesses that their products or practices are sustainable. Partly as a result of the understandable, and in most cases correct criticism of greenwashing, a new term has appeared in recent months: "Greenhushing," which is the deliberate choice of companies not to publicize their climate-friendly actions and goals.

Register to read this story and more for free.

Signing up for an account helps us improve your browsing experience.



See our subscription options.

Already have an account? Log in here