Blending EV novelty with familiarity

THE shift toward electric vehicles (EVs) is proving to be gradual and fragmented. With many countries and governments phasing out the internal combustion engine (ICE) in the coming decades, whatever lead automakers had with the ICE powertrain for the past century or so is going to be erased. Thus, the EV age has become an equalizer of sorts for the automotive industry. As a result, brands like Hyundai are reinventing the vehicle altogether, while a luxury brand like BMW and its iX3 blend today's familiarity with tomorrow's propulsion technology.

That familiarity begins with the way the 2024 BMW iX3 looks. The X3 is the German luxury automaker's best-selling model in the Philippines, and if you've seen any of those, well, you won't be surprised by the iX3's looks. It's practically an X3 with the M Sport package that's been given several blue highlights and an enclosed grille.