STARTUPS have always been at the cutting edge of innovation, and in the age of generative artificial intelligence (generative AI), they are poised to harness the technology to transform customer experiences and the way we work like never before.

Investors recognize their value and potential and have poured $21.4 billion into generative AI startups since the start of this year through Sept. 30, 2023, up from $5.1 billion in 2022, according to PitchBook data.

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