MUCH has been made of the death of the third-party cookie. A way for advertisers to capture visitor data, including login details, preferences and browsing history, these text files, or "cookies," are how social media platforms and advertisers have been able to understand individual user preferences and provide them with personalized content and ads.

Though cookies have been extremely useful for businesses over the years, the vast array of internet users have indicated that they want more consent and control over how their digital footprint is used. This has translated to legislative action in certain parts of the world, as well as websites, apps and digital platforms asking people to accept cookies.

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