The Israel Ministry of Tourism (IMOT) is set to make a significant return to ITB Asia in Singapore this year, marking its first participation in the event in 16 years. This strategic move underscores IMOT's strategic focus on the Asian market, recognizing its vital role in global tourism, and ranking among Israel's emerging tourism markets.

IMOT's presence at ITB Asia, from October 23 to 25, will highlight its commitment to strengthening ties with key Asian markets, including the Philippines, China, India and Korea.

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